A Beautiful Website Means Nothing If the Copy Isn't Clear.
The Website Copy Audit is an expert review of your homepage and one other page so you know exactly what's unclear, what's missing, and what's costing you clients.
Yes! Audit my websiteFeatured In:
Sound familiar?
⭐️ You've been in business long enough to know what you're good at. You have happy clients. You get referrals. But when someone lands on your website? Something gets lost in translation.
⭐️ You've updated the design. Maybe you've rewritten the copy yourself a few times. It still doesn't feel quite right and you can't figure out why.
⭐️ Meanwhile you're watching people land on your site and leave without ever reaching out. Your website should be your best salesperson. Right now, it's just taking up space.
Most website problems aren't design problems. They're messaging problems. And you can't see yours because you're too close to your own business.
That's not a knock on you. It's the most common thing I see in established businesses. The clearer you get on your work, the harder it becomes to explain it simply. You skip the obvious stuff because it feels obvious to you.
After 20+ years in journalism and copywriting, I've learned one thing: every business has a compelling story. Most just aren't telling it clearly on their website.
What's included
Website Audit: $187
1️⃣ First impressions — the 7-second test
What does a stranger understand about your business in the first 7 seconds? I tell you exactly what's landing and what isn't.
2️⃣ Headline and hero section
Your headline is the hardest-working copy on your site. I'll tell you if it's doing its job — and what to say instead if it isn't.
3️⃣ Messaging clarity
Who are you talking to? Is it clear? Does your copy sound like a real human or a generic service provider?
4️⃣ Your "why you" factor
What makes you the obvious choice and is that actually visible on your page? Most businesses bury their best differentiators.
5️⃣ Calls to action
Are you telling people what to do next? Is it clear, specific, and compelling enough to actually get the click?
6️⃣ What's missing?
The gaps. The things that should be on your page but aren't said honestly, without the fluff.
7️⃣ Your priority roadmap
Not everything at once. A clear, numbered order of operations so you know exactly what to fix first.
8️⃣ What's next?
You'll know what's broken. I'll show you the clearest path to fixing it, whether that's DIY or done-for-you.
Audit my website!Absolutely loved working with you.
"You showed up with a relaxed, be-yourself, authentic personality and for me, it was a regulated nervous system and I recognize that’s one of the reasons I absolutely loved working with you and can’t wait to work with you again." - Kathy
An amazing marketing pro.
"This is why it's great having an amazing marketing pro and partner on my side. You provide real ideas. And it helps kickstart the creative process for me. Now I have a growing list of ideas. And I'm actually excited to work on the content." - Rebecca
Lindsay is truly an expert.
"I recently hired Lindsay to help me with a BIG project and I could not be happier with the entire experience. She went above and beyond and delivered exactly what I needed. Lindsay is truly an expert in her field and I can not recommend her enough!" - Amy
Website Audit
$187
How it works
- Book and fill out a short intake form. You tell me which two pages you want reviewed and share a bit about your business and ideal client.
- I spend serious time inside your website. I'm looking at your copy through the eyes of your ideal client and through the lens of 20+ years of journalism and copywriting.
- You receive a detailed written audit + Loom video walkthrough within 5 business days. Clear findings, honest feedback, zero jargon.
Oh, hey! I'm Lindsay
After 20+ years as an award-winning journalist and copywriter, I know how to find the story inside any business and turn it into messaging that connects. I work with established service-based businesses who are tired of marketing that doesn't convert and ready for copy that actually does the work.
I'm in! Audit my website!