Oh, hey!

I'm Lindsay and I'm a copywriter for small and local business owners. Here's what I'm really good at: writing concise and awesome website copy.

Clarity is everything.

Confused customers don't buy. I help you use words to communicate exactly what you do, why it matters and why someone should choose you.

Authenticity always.

What you see is what you get. I only know how to be one Lindsay. My clients always get the real me. Every single time.

Messaging comes first.

Whether I'm writing copy for clients or running a homepage audit, I always look at messaging first. Once you know what you want to say, copywriting becomes easier.

My Story

Right out of journalism school, I got a job at CBC Radio. Even then, I wanted nothing to do with the news stories and only wanted to work on the lengthier current affairs pieces because they were more creative.

A few years later, after freelancing as a lifestyle blogger, I accidentally fell into advertising. Where I stayed as a copywriter for 12 years.

Excelling at digital projects, the next logical step was social media manager and creating content.

Now, I get to combine all this expertise doing what I love. Writing copy for small business owners and consulting on marketing strategy.

Why I Do It

Working full-time in advertising is not a 9-5 job. It's a 9 until the project-is-done job.

After having kids, I knew I needed to do something different.

Running your own business is fraught with challenges. It's also the most fun I've ever had.