If someone lands on your website and immediately leaves, it's not because of your colours or your layout. It's because your headline didn't stop them.
That first li...
Four Mistakes That Make Your Local Business Invisible (And How to Fix Them)
If I asked you what makes your business different, what would you say?
Most local ...
Four Simple Ways to Start Building Your Email List (Without Overcomplicating It)
Here's something worth sitting with for a second: Instagram can change its alg...
Social Media Is Not Your Marketing Strategy. Here's What Is.
I want you to be honest with yourself for a second. How much time did you spend on social media la...
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Your Marketing Isn't Broken. Your Messaging Probably Is.
You're posting on social media. You're emailing your list. You're showing up consistently. And it s...
Is Your Website Losing You Referrals? (Here's Where to Look)
You're good at what you do. Your clients love you. People are referring you. And somewhere between "my ...
Here's episode 22, ready to copy:
Your Google Business Profile Is Not a Set-It-and-Forget-It Thing
For a long time, I thought of a Google Business Profile the
...
Why Email Marketing Feels Hard (And How to Make It Easier)
Shannon, aka the Email Queen, didn't always believe in email. As a wedding photographer running a fu...
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Marketing Advice You Can Safely Ignore (If You're a Small Business Owner)
There is a lot of information floating around on the internet that sounds very author
...
The Marketing Strategies Nobody's Talking About (But Should Be)
If you've spent any time consuming marketing advice online, you'd think the only path forward i...
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You're Not Bad at Email. You Just Don't Know What Job It's Supposed to Do.
That's the thing I hear all the time from small business owners: I'm just not goo...
How to Get Your Small Business Found on Google (Without Losing Your Mind)
If you've ever wondered whether anyone is actually finding you on Google — or whether...
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