Three Marketing Strategies I Wish I Had When I Started My Business

When I first started my business, I had… absolutely no plan. None. I thought I could simp...

Why I Rebranded the Podcast to “Market This” and What You Can Expect Next

If you have been hanging out with me for a while, you have probably noticed that t...

Remember when posting a Reel practically guaranteed reach, comments, shares, and a small parade in your honor. Those were the glory days. Now you are lucky if y...

How to Live More Sustainably Without Burning Out According to Sarah Robertson Barnes

If you have ever thought living a more sustainable lifestyle meant buyi...

My Simple, Zero-Guilt Summer Marketing Strategy for Small Business Owners

Let’s talk about summer — that magical season where the pressure to “keep up with ...

What “Food Noise” Really Is — And Why It’s Not About Willpower (with Dietitian Lindsay Martins)

If you've ever stood in your kitchen at 9pm wondering whethe...

Why Self-Care Is a Business Strategy: A Conversation With Rebecca From The Detour Co

When was the last time you washed your face… slowly?

Not the “kids are...

ADHD, Creativity, and Running a Business When Your Brain Has 47 Tabs Open

If you’ve ever sat down to work and somehow ended up Googling new lunch boxes f...

What Marketing Actually Is

If you're a small business owner, I’ll bet that when you hear the word content, your mind jumps straight to social media and probabl...

Why Calm Minds Create Better Content

If you’ve ever tried to write a caption or film a Reel with your shoulders clenched up to your ears and your brain buzzing...

 I made these mistakes so you don't have to

When we talk about content marketing for small business owners, the spotlight usually shines on success stories and vi...

That Don’t Involve Reels or Burnout

If you’re a small business owner staring blankly at your phone thinking, “What do I even post today?”—you’re not alone. Co...