Why Calm Minds Create Better Content

If you’ve ever tried to write a caption or film a Reel with your shoulders clenched up to your ears and your brain buzzing...

 I made these mistakes so you don't have to

When we talk about content marketing for small business owners, the spotlight usually shines on success stories and vi...

That Don’t Involve Reels or Burnout

If you’re a small business owner staring blankly at your phone thinking, “What do I even post today?”—you’re not alone. Co...

If you’ve ever thought content creation feels like a never-ending pile of laundry—you’re not alone. In this episode of Content Magic, I chatted with my friend M...

If you’ve ever felt like the world is screaming at you to "scale, scale, scale" your business—and you secretly want to stay solo—you are not alone. I sat down w...

Let’s talk about SEO. Not the soul-sucking, 200-factor, mysterious beast the internet makes it out to be. I'm talking real-life, small business SEO—the kind ...

There’s a lot of noise out there. If you’ve opened Instagram or your inbox recently, you know exactly what I mean. Endless tips, trends, and templated scripts. ...

1. Keep It Simple (Seriously)

One of the biggest mistakes I see in DIY copy? Overwriting.

You’ve got too many words, too much jargon, and not enough clarity. ...

If Instagram disappeared tomorrow, would your clients or customers still know how to find you?

If your entire business lives on social media—especially a platf...

Your Brand Should Feel Like a Hug: The Role of Branding in Your Business

When we think about branding, what comes to mind? Logos, colours, mood boards? While t...

How to Use Pinterest for Evergreen Marketing and More Website Traffic

If you think Pinterest is just for recipes and DIY projects, you’re missing out on a powe...

How to Beat Content Overwhelm and Show Up Consistently

Creating content for your business can feel like a full-time job. With so many platforms, strategies, an...