Market This is the marketing podcast for local service business owners who are done guessing and ready to get it right.
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Every week, I break down why most marketing advice fails local businesses and what to do instead. We're talking messaging, websites, and strategy that actually fits your business, not someone else's playbook.
Oh, hi! I'm Lindsay Smith, former journalist turned copywriter and messaging strategist with 20+ years of writing the words that make people pay attention.
A journalist's eye. A strategist's brain. And zero patience for marketing that wastes your time.
Listen to the
Market This Podcast!
Market This is the marketing podcast for local service business owners who are done guessing and ready to get it right.
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 MEET YOUR HOST
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Hi! I'm Lindsay.
And I'm so glad you're here.
I'm a messaging strategist and copywriter for established local service business owners. The bookkeepers, physiotherapists, accountants, and other referral-driven professionals who are great at what they do but know their marketing isn't pulling its weight.
I've spent 20 year as award-winning journalist and copywriter and I believe most marketing problems are actually messaging problems. You don't need more content. You need the right words doing the right job.
That's what Market This is all about. Real marketing strategy for real local businesses.
