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Your Marketing Isn't Broken. Your Messaging Probably Is.
You're posting on social media. You're emailing your list. You're showing up consistently. And it s...
Is Your Website Losing You Referrals? (Here's Where to Look)
You're good at what you do. Your clients love you. People are referring you. And somewhere between "my ...
Here's episode 22, ready to copy:
Your Google Business Profile Is Not a Set-It-and-Forget-It Thing
For a long time, I thought of a Google Business Profile the
...
Why Email Marketing Feels Hard (And How to Make It Easier)
Shannon, aka the Email Queen, didn't always believe in email. As a wedding photographer running a fu...
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Marketing Advice You Can Safely Ignore (If You're a Small Business Owner)
There is a lot of information floating around on the internet that sounds very author
...
The Marketing Strategies Nobody's Talking About (But Should Be)
If you've spent any time consuming marketing advice online, you'd think the only path forward i...
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You're Not Bad at Email. You Just Don't Know What Job It's Supposed to Do.
That's the thing I hear all the time from small business owners: I'm just not goo...
How to Get Your Small Business Found on Google (Without Losing Your Mind)
If you've ever wondered whether anyone is actually finding you on Google — or whether...
There's a question I keep getting from clients and colleagues, and it goes something like this: "Should I be on Threads?"
Sometimes it's framed as curiosity. S...
A Simple Homepage Copy Framework for Local Business Owners
If writing your homepage makes you want to close your laptop and reorganize your spice drawer, this ...
Why Your Website Copy Should Come Before Your Website Design
In advertising, design came first and copy filled in the gaps. For small business owners, it needs...
Why Your Marketing Isn't Working (and Why Social Media Probably Isn't the Fix)
If someone says "marketing" and your brain immediately jumps to "Instagram," thi...
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